Music – New Study

Bauer Media, the people behind magazines such as Q and Mojo, have released the results of a five-year study named Project Phoenix, delving into the habits of music consumers.

75 per cent of people identified themselves as being passionate about music, which was ranked higher than any other pastime, with 46 per cent claiming it among their favourite interests. Apparently, the UK is a nation with eclectic tastes, with the least passionate music fans consuming nearly as many genres as the most: 15 out of 26 to 18 out of 26.

Bauer Music publishing director Stuart Williams said: “This unique insight into the habits of music consumers is an invaluable resource to our business, influencing the development of our market-leading music brands such as Q, Mojo and Kerrang, and informing our advertisers, who want to use music associations effectively as part of their marketing

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