Digital & Social Media – Outlook

The digital media sector has been one of the few bright lights in wider economic gloom, although there are mixed messages as to the level of online advertising expected for 2009.

What is clear, however, is that an increasing shift towards online content, services and applications is at the heart of every sector – from games to TV, film to mobile – and Government policy is finally starting to be shaped around the digital agenda.

Roy Greenslade’s recent downbeat verdict
on the health of the newspaper industry could well have spoken for any other sector. “Online is the future and the future is now”.

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