Convergence: Research Highlights

Convergence Consumer Survey published in November 2008 by Olswang reports reasons for optimism for theatrical releases of films and DVD sales, but warns of growing impact of file sharing/piracy on the SIS industries. The importance of finding new funding and business models in a world where customers are increasingly averse to paying for digital content is paramount.

New Media Age Research

This is a constantly-updated section on the New Media Age site reporting latest research in Internet, Mobile Marketing and Interactive TV. Key highlights pointing to increasing importance of converged media below :

Over 80% of millennial generation see mobile TV content as essential
Some 32% of 16-27-year-olds, dubbed the ‘millennial’ generation, would prefer to watch programmes on their PC rather than their TV set, according to a survey by Motorola.

The research into technology decisions and consumption habits of 1,200 respondents revealed media mobility is key, 81% wanting the option to shift content from a set-top box at home to a mobile device.

It also found 62% of respondents would be interested in watching 15-minute mobile versions of 30-minute programmes and 61% would be interested in a three-minute version of their favourite shows on their mobiles.

Over 3.1bn views makes UK users biggest watchers of online video

UK audiences are the largest consumers of online video, watching more than 3.1bn videos in April, according to data from measurement company ComScore.

It found 27.4m UK users watched an average of 127.7 videos each, putting the UK ahead of the US, Canada, France and Germany.

YouTube continues to dominate the space. Of all online video watched in April, 48.2% (1.53bn videos) were on Google-owned sites. YouTube accounts for 99% of these views.

Rival online video providers like the BBC and Facebook have begun to increase their market share, though. The BBC has increased its unique users from 5m in November to more than 6.2m in April, driven by the iPlayer. Facebook has also increased the number of visitors who use the site to watch video from 1.14m in November to over 1.59m.

Half of UK adults watch videos or TV online
Nearly half (48%) of UK online adults have watched video or TV on the internet, according to research by YouGov. Of those, a fifth (22%) has done so in the last seven days. Also, 16% of respondents watch internet catch-up services, such as the BBC iPlayer. The research, which was commissioned by Ericsson subsidiary Redback Networks, surveyed 2,168 adults with internet access in April.

Seven in ten UK adults go online while watching TV
Nearly seven out of ten (69%) online British adults watch TV and surf the web at the same time, found market research firm Harris Interactive.

Meanwhile, 21% of 16-24-year-olds claim that they always go online while watching TV.

The online survey, commissioned by video search engine Blinkx, surveyed 2,228 adults across Great Britain during February 2008.

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